5 Proven Strategies to Increase Average Order Value on Shopify in 2025

In the ever-evolving e-commerce landscape, increasing your Shopify store’s Average Order Value (AOV) is no longer just a tactic – it’s a game-changer. A higher AOV means higher revenue without acquiring more customers. Experts call it one of the most innovative ways to scale an e-commerce business in 2025.

But how do you make it happen? That means tapping into proven, action-driven strategies with a known success rate of encouraging more expenditure each time the customer checks out. Think personalized upsells, irresistible bundles, and time-limited offers that create an absolute sense of urgency. These can be tailored to fit the unique voice and audience of every boutique, niche, or multi-category marketplace.

Are you also planning to boost AOV on Shopify this year? If you said yes, you have reached the right place. This guide breaks down five game-changing strategies battle-tested by Shopify entrepreneurs: from optimizing product recommendations to rewarding customer loyalty, you will discover all the tools and insights needed to maximize the value of every transaction.

Unlock your store’s real power: Start digging in to find out how these strategies can boost AOV and enhance customer satisfaction and retention, not just increase profitability. Let’s begin scaling smarter, not harder, in 2025.

1. Product Bundles and Volume Discounts

Bundling related products into a single package or offering discounts for bulk purchases are simple yet highly effective ways to encourage higher spending. Here are some tips to build irresistible bundles:

Pair bestsellers with lower-demand items to boost inventory turnover.
Create tiered bundles: basic, standard, and premium versions to suit different budgets.
Use Shopify plugins that allow customers to create their bundles, which boosts engagement and ensures satisfaction.

Example: A gym store could offer a “New Year Resolution Kits” at a reduced price as Shopify upselling techniques, including a yoga mat, water bottle, and resistance bands.

2. Leverage Shopify Sales Apps for Upselling and Cross-Selling

Upselling and cross-selling are verified, tried-and-tested techniques for increasing AOV, and the latest Shopify sales apps make them easier to implement. Let’s delve deeper into the concepts.

Upselling: Recommends more advanced options and upgraded versions that might meet the customer’s needs. For example, if a customer is looking at a bare desk chair, suggest an ergonomic model with additional features.
Cross-Selling: Present related products, such as a phone case, when someone buys a smartphone.

Best Shopify Apps 2025 for Upselling and Cross-Selling:

Checkout Extension Pro – It is an advanced app that enhances plus-plan store checkouts with automated and customized upsells, post-purchase deals, free shipping bars, and AI-driven offers. Checkout Extension Pro – MT is wholly optimized for B2B, multi-currency, multi-language, and global markets. It is a must-have app to increase average order value Shopify with a checkout page, thank you page, and post-purchase upsell offers.

BOLD Upsell: It offers automated personalized upsell offers to increase conversions at checkout. BOLD Upsell uses highly targeted, AI-powered upsell recommendations to boost AOV of Shopify stores.
Frequently Bought Together: Suggests product bundles based on purchase history, enhancing cross-sell opportunities. Frequently Brought Together is an innovative app that fine-tunes product recommendations and help buyers create their product bundles.

Pro Tip: Choose tools that assist you in analyzing customers’ purchase patterns. Data-driven insights and other Shopify upselling techniques can significantly improve your online presence.

3. Implement Smart Free Shipping Thresholds

Free shipping usually scares off customers because in that case, product prices often include shipping costs. But there is a catch! Free shipping can trigger higher spending. You can allow free shipping on a purchase above your current average order value by a slight margin. Here’s how you can optimize free shipping thresholds:

Determine your existing AOV and make the threshold 15–20% higher.
Feature the free shipping promotion on key pages such as product listings and checkout.
Utilize tools to track and alter thresholds based on customer behavior over time.

Pro Tip: Display a progress bar during checkout to show customers how close they are to qualifying for free shipping. This little nudge can work magic when you aim to increase average order value Shopify.

4. Introduce Subscription Plans and Memberships

Experts believe that subscriptions may no longer be a fad in 2025. In fact, they will become an imperative to boost AOV and enhance consumer loyalty. Subscriptions also motivate repeat purchases, while membership perks are exclusive and encourage customers to spend more. Here’s how you can get started:

How to Get Started?

Use tools and effective Shopify upselling techniques for recurring payments and automatic deliveries of products.

Offer discounts for subscribers as compared to one-time customers.
Improve loyalty with unique perks, such as early access to new items or exclusive member discounts.

Pet Store Example: Subscription to pet food and toys, premium subscription to customized diets, or high-end items

Pro Tip: Analyze subscriber data periodically to customize your products and reach out to those who would most appreciate upgrading.

5. Make the Checkout Process More Powerful with Powerful Plugins

Checkout can be the last chance to boost AOV, and the right top Shopify plugins can make all the difference. So, what are the key features to look for in such plugins:

One-Click Upsells: Suggest additional items before checkout to boost the total value effortlessly.
Post-Purchase Offers: Introduce limited-time deals to capture additional sales after the transaction.
Add-Ons and Extras: To enhance the shopping experience, offer gift-wrapping services, extended warranties, or complementary products.

Pro Tip: A clean and intuitive checkout process will reduce abandoned carts. Moreover, packages in a clean design with personal touches can also help increase average order value Shopify.

Conclusion

In summary, increasing the Average Order Value doesn’t mean one has to reinvent the wheel. The bundling, upselling, intelligent shipping threshold methods, and data-driven tools create a seamless shopping experience where customers spend more money.

For Shopify merchants, the key is understanding customer behavior and making strategic adjustments based on insights. Modern tools that offer deep analytics and personalization options can help you unlock new growth opportunities.

Focusing on these five strategies can significantly boost AOV on Shopify while building a shopping experience that delights customers and keeps them returning for more.

What’s your go-to method for boosting AOV? Share your thoughts and ideas in the comments below!