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Top 20 Shopify Apps of 2025 to Elevate Customer Engagement and Data-Driven Growth

Mandasa Technologies Pvt. Ltd. > Blog > Uncategorized > Top 20 Shopify Apps of 2025 to Elevate Customer Engagement and Data-Driven Growth

As the eCommerce landscape evolves, Shopify merchants are always searching for the best Shopify apps to enhance customer engagement, improve user experience, and drive sustainable growth. With 2025 shaping into a year of rapid innovation, choosing the right apps is essential to staying competitive. Whether you’re focusing on personalization, streamlining customer journeys, or boosting retention, the right combination of tools can transform your store into a seamless, data-driven shopping experience that keeps customers coming back.

Gojiberry

Category: Survey & Feedback Tool

  • Gojiberry is the ultimate solution for Shopify merchants looking to stay on-brand while gathering zero-party data to complement tools like Google Analytics. Its customizable pre-purchase and post-purchase surveys, as well as product quizzes, empower you to understand your customers’ preferences and optimize their user experience. By combining these insights with your marketing efforts, you can improve conversions, refine targeting, and create more personalized campaigns.
  • Why it’s essential: Gojiberry helps Shopify owners create stunning, branded surveys that feel native to their store, all while collecting actionable insights that amplify the impact of your marketing strategies.

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Customer Account Pro : MT

Category: Customer Insights

  • Customer Dashboard Pro is the only app offering seamless support for the Shopify New Customer Accounts and the Classic Customer Accounts. This app provides a comprehensive dashboard of customer profiles, allowing you to view their order history, preferences, and lifetime value all in one place. With tools designed to help you identify loyal customers and monitor their choices and buying patterns, it’s perfect for Shopify merchants looking to take an intelligent approach to customer retention. By understanding your customers better, you can craft personalized interactions that build loyalty and foster long-term relationships.
  • Why it’s essential: Gojiberry helps Shopify owners create stunning, branded surveys that feel native to their store, all while collecting actionable insights that amplify the impact of your marketing strategies.

Install app on Shopify

MT: Checkout Rules & Blocks

Category: Checkout Customization & Optimization

  • This app supercharges Shopify Plus checkout with personalized product recommendations, AI-driven offers, free shipping bars, and post-purchase deals to convert potential customers into loyal buyers. Key features include the ability to add trust badges, customer reviews, banners, text blocks, discount codes, and custom fields like gift messages to elevate customer interactions and enhance the overall shopping experience. Fully optimized for B2B, multi-language, multi-currency, and global markets, this app ensures your checkout process is seamless and engaging.
  • Why it’s essential: Boost conversions, average order value (AOV), and customer trust with advanced checkout customizations, personalized upsell opportunities, and impactful customer interactions.

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Klaviyo: Email Marketing & SMS

Category: Email & SMS Marketing

  • Klaviyo is a powerful email marketing app that allows you to build automated campaigns across multiple marketing channels, including email and SMS, based on customer behavior and preferences. Its advanced features enable you to create targeted campaigns tailored to specific customer segments, ensuring highly personalized communication.
  • Why it’s essential: Klaviyo pairs perfectly with Gojiberry’s zero-party data insights, helping you refine your customer segments and maximize the impact of your email campaigns and SMS marketing efforts.

Install app on Shopify

ReConvert Upsell & Cross-Sell

Category: Post-Purchase Upsells

  • ReConvert Upsell & Cross-Sell empowers online stores to create customized thank-you pages that enhance the customer experience and encourage additional purchases. With a drag-and-drop editor, you can easily add features like countdown timers, personalized product recommendations, and discount offers to boost conversions.
  • Why it’s essential: Enhances the post-purchase experience for online stores by combining powerful customization tools with data-driven upsell opportunities.

Install app on Shopify

Yotpo ‑ Product Reviews App

Category: Reviews & UGC

  • Yotpo helps online stores collect and showcase product reviews and user-generated content (UGC) to build social proof and improve customer satisfaction. By highlighting authentic customer feedback, this app not only boosts trust and conversion rates but also strengthens customer loyalty over time. Additionally, Yotpo integrates with Google Search, allowing reviews and ratings to appear in search results, enhancing your store’s visibility and credibility.
  • Why it’s essential: Drives customer trust, loyalty, and satisfaction by leveraging the power of reviews and UGC to create a stronger online presence.

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Privy

Category: Pop-Ups & Email Capture

  • Privy is a versatile tool that helps online stores create pop-ups to collect emails, build customer relationships, and run targeted email and SMS campaigns. Its Key Features include customizable templates, advanced targeting options, and seamless integration with email marketing platforms. By combining Privy with Gojiberry’s pre-purchase surveys, you can craft highly personalized first interactions, setting the foundation for strong customer relationships.
  • Why it’s essential: Privy enables Shopify merchants to grow their email and SMS lists while running impactful campaigns to boost engagement and conversions.

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Judge.me Product Reviews App

Category: Product Reviews

  • Judge.me is a lightweight and affordable app designed for eCommerce businesses to gather and showcase product reviews, including text, photo, and video reviews. By providing customers with a platform to share their experiences, the app helps build trust and boosts customer confidence in your products. Its streamlined interface makes it easy for businesses of all sizes to collect and display authentic feedback that drives conversions.
  • Why it’s essential: Enhances trust and customer confidence by showcasing detailed product reviews, including video reviews, that resonate with online shoppers.

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PushOwl/Brevo: Email,Push,SMS

Category: Web Push Notifications

  • PushOwl/Brevo is a powerful tool for eCommerce businesses to send browser notifications that engage visitors, recover abandoned carts, and drive conversions. With powerful features like automated workflows, personalized messaging, and coupon codes, it helps build customer loyalty by delivering timely and relevant updates. This app is easy to pair with other data-driven tools, enabling improved targeting and seamless integration into your marketing strategy.
  • Why it’s essential: PushOwl/Brevo helps tackle cart abandonment while fostering customer loyalty through effective and personalized web push notifications.

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Recharge Subscriptions

Category: Subscription Management

  • Recharge simplifies subscription-based product offerings for Shopify merchants, making it easy to manage recurring billing and provide a seamless experience for customers. The app helps you gather repeat customer data to inform retention strategies and identify opportunities for upselling complementary products. By offering flexible subscription options, merchants can build customer loyalty and create consistent revenue streams.
  • Why it’s essential: Recharge streamlines subscription management while empowering merchants to use data-driven insights to improve retention and offer complementary products that enhance the customer experience.

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PageFly Landing Page Builder

Category: Page Builder

  • PageFly is a powerful tool for creating stunning, mobile-optimized landing pages, product pages, and sales funnels without needing coding skills. Its drag-and-drop editor, extensive template library, and integration with Shopify themes allow merchants to showcase their brand identity while enhancing the shopping experience. The app also offers advanced customization options and fast-loading designs to ensure a seamless user experience.
  • Why it’s essential: Helps Shopify merchants build high-converting, visually appealing pages that improve customer engagement and drive sales.

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Loop Returns & Exchanges

Category: Returns Management

  • Loop Returns is a customer-friendly tool designed to simplify returns and exchanges for Shopify merchants. With features like automated workflows, branded return portals, and flexible exchange options, it streamlines the entire process while reducing return-related costs. Loop also allows merchants to retain revenue by encouraging exchanges instead of refunds, ultimately boosting customer satisfaction and loyalty.
  • Why it’s essential: Makes managing returns seamless and efficient, helping merchants turn returns into opportunities to enhance long-term customer loyalty.

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Smile: Loyalty Rewards Program

Category: Loyalty & Rewards

  • Smile.io helps Shopify merchants create engaging loyalty programs to reward customers for purchases, referrals, and other actions. With customizable reward structures, points systems, VIP tiers, and referral incentives, the app makes it easy to build long-lasting customer relationships. Smile.io integrates seamlessly with your store, providing a branded experience that keeps customers coming back.
  • Why it’s essential: Encourages repeat purchases and referrals by adding value to every transaction, helping merchants increase customer retention and lifetime value.

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Bold Subscriptions

Category: Subscription Management

  • Bold Subscriptions empowers Shopify merchants to create and manage flexible subscription offerings with ease. Its advanced features include custom subscription rules, automated recurring billing, and seamless integration with Shopify checkout. The app also supports personalized subscription options, enabling customers to pause, skip, or swap products, improving their overall experience.
  • Why it’s essential: Ideal for scaling brands with subscription services, Bold Subscriptions helps build predictable revenue and foster long-term customer loyalty.

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Gorgias

Category: Customer Support

  • Gorgias is an all-in-one helpdesk app designed to streamline customer service through automation and integration. It centralizes customer inquiries from email, live chat, social media, and SMS into a single dashboard, saving time and improving efficiency. With features like AI-powered responses, order management, and personalized macros, Gorgias allows merchants to resolve customer issues quickly and effectively.
  • Why it’s essential: Enables Shopify merchants to provide instant, personalized support while boosting efficiency and enhancing the overall customer experience.

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ShipStation

Category: Shipping Management

  • ShipStation simplifies order fulfillment for Shopify merchants by offering tools like real-time shipping rate comparisons, automated label printing, and multi-carrier support. With features such as branded tracking pages and automated shipping workflows, it helps streamline logistics while enhancing the customer experience. ShipStation also integrates with multiple sales channels, making it an ideal solution for businesses managing orders across platforms.
  • Why it’s essential: Keeps logistics efficient and fast, ensuring smooth shipping operations and satisfied customers.

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Outfy ‑ Social Media Marketing

Category: Social Media Marketing

  • Outfy is a powerful app that automates social media posts, helping Shopify merchants showcase their products effortlessly across platforms like Instagram, Facebook, and Pinterest. With features like customizable templates, automated scheduling, and engaging video or GIF creation, Outfy allows you to maintain an active and attractive online presence without spending hours on content creation.
  • Why it’s essential: Perfect for busy merchants, Outfy streamlines social media marketing to boost product visibility and drive traffic to your store.

Install app on Shopify

SEO Manager | venntov

Category: Search Engine Optimization

  • SEO Manager is an all-in-one tool designed to help Shopify merchants improve their store’s visibility on search engines. With features like real-time SEO analysis, customizable meta tags, sitemap generation, and keyword optimization, this app makes it easy to boost organic traffic. It also provides actionable insights and recommendations to ensure your store stays competitive in search rankings.
  • Why it’s essential: SEO Manager helps drive organic traffic, enhance search engine visibility, and maximize the growth potential of your Shopify store.

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Omnisend Email Marketing & SMS

Category: Marketing Automation

  • Omnisend is a robust multi-channel marketing platform that simplifies the creation of email, SMS, and push notification campaigns. With features like pre-built automation workflows, advanced segmentation, and drag-and-drop email editors, it allows merchants to deliver highly personalized and timely messages to their audience. Omnisend integrates seamlessly with Shopify and works effectively with zero-party data from Gojiberry to craft targeted campaigns that boost engagement and sales.
  • Why it’s essential: Streamlines multi-channel marketing, enhances personalization, and helps Shopify merchants build meaningful connections with their customers.

Install app on Shopify

Lucky Orange Heatmaps & Replay

Category: Conversion Rate Optimization

  • Lucky Orange provides powerful tools like heatmaps, session recordings, and live chat to help Shopify merchants understand visitor behavior and identify pain points on their websites. With features such as dynamic heatmaps, conversion funnels, and real-time visitor insights, this app allows you to make data-driven improvements to boost conversions. Its live chat feature also enables instant communication with potential customers, enhancing the user experience.
  • Why it’s essential: Pinpoints customer pain points, optimizes site performance, and provides actionable insights to improve conversion rates and overall user satisfaction.

Install app on Shopify

These 20 Shopify apps are must-haves for 2025, offering powerful tools to boost engagement, conversions, and data-driven growth. From Gojiberry zero-party data collection to MT: Checkout Rules & Blocks seamless checkout customizations, these apps help you create personalized, optimized shopping experiences that drive success.