Product Marketer – B2B SaaS

Position: Product Marketer
Experience: 2+ Years (Preferred in B2B SaaS)
Location: Remote / Mandasar (MP)
Employment Type: Full-time

About Mandasa Technologies

At Mandasa Technologies, we’re building impactful Shopify solutions and marketing strategies that empower e-commerce brands. As a fast-growing Shopify development and marketing agency, we also deliver B2B SaaS products that enhance business operations and drive growth. We’re looking for a talented Product Marketer to join our team and lead marketing strategies for our innovative B2B SaaS offerings.

Key Responsibilities

• Develop and execute go-to-market (GTM) strategies for new B2B SaaS products.
• Define product positioning, messaging, and value propositions that resonate with target customers.
• Conduct market research to identify customer needs, market trends, and competitor strategies.
• Collaborate with product, sales, and marketing teams to ensure alignment on goals and messaging.
• Create high-quality marketing collateral, including product brochures, landing pages, case studies, white papers, and email campaigns.
• Design and implement lead generation campaigns across multiple channels (email, social media, paid ads).
• Work closely with sales teams to develop sales enablement materials like presentations, demos, and FAQs.
• Track and measure campaign performance through KPIs and analytics tools, optimizing for better outcomes.
• Stay updated with the latest SaaS marketing trends and best practices to improve strategy.

Qualifications and Skills

• 2+ years of experience in product marketing (B2B SaaS preferred).
• Strong understanding of GTM strategies, product positioning, and messaging frameworks.
• Excellent writing and communication skills to craft compelling content for different audiences.
• Experience with lead generation, digital marketing, and paid advertising campaigns.
• Familiarity with CRM tools, marketing automation platforms, and analytics tools (e.g., HubSpot, Google Analytics).
• Strong project management skills to coordinate between multiple teams and meet deadlines.
• Ability to analyze market data and competitor trends to inform strategy.
• Knowledge of e-commerce and Shopify ecosystem is a plus.

Bonus Skills

• Experience working with Shopify-related products or e-commerce tools.
• Familiarity with SEO and content marketing strategies.
• Prior experience in SaaS startups or fast-growing tech environments.
  
  

What We Offer

• Competitive salary and performance-based incentives.
• Opportunity to work on innovative SaaS products in a collaborative environment.
• Flexible working arrangements (Remote/Hybrid).
• Career growth opportunities with continuous learning.
• Health benefits and paid time off.

How to Apply

Send your resume and relevant work samples (campaigns, case studies, etc.).

Join Mandasa Technologies to drive growth, shape product success, and make an impact in the B2B SaaS space!